The mobility market is rapidly evolving in line with digital transformation. This study suggests the mobility industry's future trajectory based on the Korean taxi business. To understand the mobility market comprehensively, we use supply and waiting time data to estimate taxi demand and combine it with customer survey data. Due to the high frequency of supply and waiting time data, we can estimate taxi demand in detail by 10-minute and village units in Seoul and Gyeonggi-do. As a result, the peak demand for cabs came more after work in the evenings than during working hours. Furthermore, the demand estimation demonstrates that there is always extra demand in a Gyeonggi-do suburb, although severe excess demand occurs in Seoul at night. The result shows that finding a policy to address the imbalance is difficult because the imbalance for taxis varies significantly depending on the features of the location (commercial area, residential area, etc.) and time.

In addition to the market analysis, we surveyed customer preferences for new mobility. According to the survey results, there is a massive demand for ride-hailing services and efficient platform taxi services. And there is a relatively large willingness to pay for additional payments during peak times. We also examine the effect of new mobility services, such as an efficient platform service, to reduce waiting time and ride-sharing service. Even if the price increases, the overall market demand increases when two services are available. The emergence of ride-hailing services has helped to reduce excess demand dramatically.

Finally, when various mobility services are introduced to consumers, we can expect the whole mobility market to improve as relaxing excess demand and raising supplier income. Therefore, it is required to further revitalize the platform transportation business (Type 1), which may lead these services, as well as to lower the transportation sector's entrance barrier. On the other side, to prevent unfair trade practices in the mobility platform, a plan to encourage competition must be developed, allowing diverse company operators to enter and compete.

Preface
Executive Summary

Chapter 1 Introduction

Chapter 2 Development of the Mobility Industry
　Section 1 Process of Revising the Passenger Transport Service Act
　Section 2 Introduction of the Passenger Car Transport Platform Business
　Section 3 Current Status of Domestic Mobility Services
　Section 4 Current Status of Overseas Mobility Services

Chapter 3 Estimating Demand in the Taxi Industry
　Section 1 Status of Domestic and International Taxi Operation Data
　Section 2 Waiting Time and Supply Data for Taxis
　Section 3 Estimating Demand Using Taxi-Hailing Data

Chapter 4 Survey on Preferences for Taxi Services
　Section 1 Overview of the Survey
　Section 2 Survey Results
　Section 3 Empirical Analysis of Survey Data

Chapter 5 Effects of Introducing New Mobility Services
　Section 1 Design of Simulation Experiments
　Section 2 Effects of Efficient Platform Taxi Services
　Section 3 Effects of Introducing Ride-Sharing Services

Chapter 6 Policy Recommendations and Conclusion
　Section 1 Discussion on Regulatory Directions for the Mobility Market
　Section 2 Conclusion

References
Appendix
ABSTRACT